Whether it’s Luan Oliveira’s evolving technical prowess, Alex Olson’s effortless connection to his terrain, Paul Rodriguez’s mastery of any obstacle, Fernando Bramsmark’s relentless ripping or Theotis Beasley’s constant quest to elevate his craft, each approach is different. Every move they make requires a sense of freedom, comfort and resilience.
Mobility means no limits, while breathability and durability mean those sessions last longer to keep innovating and make the impossible look easy. Practice makes greatness but the rigors of repeated slams in a quest to add to an artillery of tricks means clothing needs to last with the wearer.
Engineered specifically for skateboarding, the Nike SB Fit to Move Collection was created to deliver unparalleled, unobstructed coverage that encourages greatness. Tested by professional skaters, every element of every piece is made in line with specific athlete insights.
With the Nike SB Fit to Move Collection skaters can hit the streets with the Skyline Short Sleeve Crew that has a dropped back hem for added coverage and the Everett Crew with articulated under-arm construction — all items in the collection are built for the skateboarder in motion. The Fit to Move collection includes basic V-necks and crewnecks alongside pieces with unique flair, such as the Everett Scuba Fleece.
A project like this requires a different kind of digital experience and lookbook — something with the same kinetic feel. As 22 cameras capture Nike SB athletes Oliveira, Olson, Rodriguez, Bramsmark and Beasley in slow motion, the Nike SB Fit to Move site provides a unique perspective that matches the apparel’s fresh approach to familiar looks. This pioneering trick capture is complemented by behind-the-scenes footage.
Nike SB Fit to Move is about carefully refining basics rather than reinventing clothing. It’s about keeping things moving and setting innovation in motion. Stay tuned for when the Nike SB Fit To Move collection will be available at Tactics.com.